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Creativity in advertising
by loiswakeman @ 27/06/2007 - 13:51:19

Maybe I am a boring old fart (OK, I know I am), but a lot of TV advertising is either perplexing in its opacity, or just plain annoying. I shan't list any particular ad - but cars are a good example of what I mean: by the time you get to the end, you often can't even remember what they are trying to sell, which seems like a basic failure.

So, I was quite tickled by this ad for Big Yellow Storage, which uses stop-frame animation to show the way our possessions change as life changes. It is witty, nice to look at, and reminds me of being in one of my favourite places - the seashore.


The web site is rather pedestrian by comparison, but functional.

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Tags: advertising, big yellow, stop frame animation, tv,

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MunzlyMunzly pro
http://poppycock.blog.co.uk/
27/06/07 @ 15:11

Very good :)

PrincessFionaPrincessFiona [Member]
28/06/07 @ 10:42

Nice ad!! well made!!

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