Maybe I am a boring old fart (OK, I know I am), but a lot of TV advertising is either perplexing in its opacity, or just plain annoying. I shan't list any particular ad - but cars are a good example of what I mean: by the time you get to the end, you often can't even remember what they are trying to sell, which seems like a basic failure.
So, I was quite tickled by this ad for Big Yellow Storage, which uses stop-frame animation to show the way our possessions change as life changes. It is witty, nice to look at, and reminds me of being in one of my favourite places - the seashore.
The web site is rather pedestrian by comparison, but functional.
